Two men in white jackets and five women with white caps stand at the soda fountain in the H. Herpolsheimer Company, a department store located on the SW corner of N and 12th Streets, in Lincoln, Nebraska. Behind the large wood-paneled and marble bar, an ornately framed mirror with glass shelves lines the wall. Above the mirror, pennants from a number of schools hang from the ceiling. Signs on the wall advertise: "Dickinson's Maple Mousse--the new ice cream sundae"; "Mallow bitter sweet chocolate sundae"; "Puritan ice cream excels"; "Drink Coca-Cola"; "Old fashion butter scotch--for pack 5 cents"; and "Bless his heart--it's a box of Vassar chocolate." A number of small round tables and chairs with white covers over their backs (including a child size set at the right) sit on the wooden floor in front of the bar. A ceiling fan and several electric light fixtures hang from the wooden ceiling.
According to Hoye's City Directory of Lincoln, 1914, Henry Herpolsheimer was the president of H. Herpolsheimer Co., Charles H. Hathaway the vice president and manager, Erwin Herpolsheimer the secretary, and Elizabeth Miller the treasurer.